Xnurta, a Bellevue, Wash.-based startup that uses AI to help brands and agencies manage their advertising on Amazon and other marketplaces, is opening a new U.S. headquarters space in One Bellevue Center, a downtown office tower.
The company is occupying 5,536 square feet on the seventh floor of the building at 411 108th Ave. N.E., a short distance from several Amazon office locations in Bellevue.
Xnurta employs 17 people in the Seattle area, according to LinkedIn.
Xnurta also announced Tuesday that it’s opening a London office in the heart of the city’s business district.
“Retail media is the fastest-growing channel in advertising, and the adoption of AI is compounding that growth,” Xnurta CEO Kashif Zafar said in a statement. “Our new offices in Bellevue and London are strategic hubs that will allow us to better support clients, deepen our partnership with Amazon, and accelerate our ability to bring trusted, agentic AI to more brands and agencies around the world.”
Founded in 2018 as Xmars, Xnurta rebranded in June and is part of parent company SparkXGlobal.
The startup’s AI works autonomously to manage real-time bidding, a programmatic advertising process in which online ad inventory is bought and sold in a real-time auction. Xnurta says its AI Copilot powers more than 2 million bidding decisions per day on Amazon and Walmart.
The company’s Amazon Marketing Cloud Hub also empowers brands to better understand data. Clients include Lenovo, Anker, and Greenworks.
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