At the same time, Adobe wants to make it easier for Workfront users to access the feature from third-party AI agent tools via a model context protocol (MCP) client. At launch, this enables users to take actions such as creating a campaign record, assigning work, approving content and more from ChatGPT, Claude, Copilot and others.
“We want to give choice to the customer,” said Rudewick. “If the enterprise has decided, ‘Hey, Claude is the predominant surface we’re going to use,’ we want them to be able to use that surface and not be blocked to get the value that they have in their application investment in Workfront.
“If you boil Workfront down to its most rudimentary sense, it’s a campaign, it’s a project, it’s a task, it’s an assignment, and it’s an approval — that’s really what Workfront is, so how do we expose that through whatever surface?”
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