Not just who does it, but what we do
Like so much of Apple’s enterprise story across the last decade, it’s not just the wider business-focused Apple ecosystem that’s expanded, it’s also the scope of what’s happening in the space.
One way to reflect on this is to consider the number of sessions made available at JNUC 2025 compared to the same event a decade ago; while that one had “over 40” sessions, this year’s expo hosts 162 of them. And, of course, the company’s offer is also mutating from a one-size-fits-all application approach to more AI-friendly services and services access tools and solutions.
That’s a clear reflection of the increasing depth to which Macs, iPhones, iPads, and the rest are proliferating in business. Logically, the more deployments occur, the more questions need to be resolved — and that’s reflected in the number of answers available at JNUC 2025. The growth in Apple’s enterprise status is also reflected in the growing number of security products and services made available for the platform.
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