Amazon Web Services is launching a new artificial intelligence platform for everyday business users, moving further beyond core cloud infrastructure to compete more directly against Microsoft’s Copilot, Google’s Gemini, and AI startups.
The platform, Amazon Quick Suite, was announced Thursday morning. It’s a collection of agentic AI tools that can automate tasks by connecting with internal documents and databases, and third-party apps and services.
For example, Amazon says the tools can recap emails, send messages, update project tickets, automate content creation, and build customer strategies, using a company’s own data securely and privately. Quick Suite integrates with third-party services like Salesforce for customer data, Zendesk for support tickets, and Slack for team collaboration, according to the company.
One of Amazon’s advantages: its ability to test new enterprise tools with its own massive workforce before public release.
The company said Quick Suite has already been deployed to tens of thousands of Amazon employees — reporting that the tool has reduced complex data analysis tasks from months to minutes, for example, based on internal use.
One of its challenges: Unlike its rivals, Amazon does not own a native productivity suite like Microsoft 365 or Google Workspace.
This means it must convince users to adopt its platform as an overlay on top of the tools they already use. It’s a big hurdle in a market where its competitors can embed their AI assistants directly into their existing software.
Earlier on Thursday, Google announced a unified Gemini Enterprise AI agent subscription, consolidating its business-focused AI tools.
AWS marketing chief Julia White told Bloomberg that existing customers of the Amazon Q Business AI software, which launched 18 months ago, will be encouraged to migrate to the new platform. White was previously a longtime Microsoft executive.
Amazon says Quick Suite will be available in two tiers: a Professional plan starting at $20 per user per month, and an Enterprise plan at $40 with advanced features.
Quick Suite includes a few individual tools:
- Quick Sight, a business intelligence tool for data analysis and visualization that puts AWS in direct competition with platforms like Tableau and Microsoft Power BI.
- Quick Research for generating cited reports from internal and external data.
- Quick Flows for simple, repetitive tasks.
- Quick Automate for handling complex, enterprise-wide workflows.
AWS says it has rolled out the platform to hundreds of corporate beta customers, citing examples of significant cost savings and efficiency improvements.
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