Amazon is adding another AI twist to its shopping app with an audio feature that provides highlights and insight about certain products.
The generative AI-powered feature, which Amazon refers to as “AI shopping experts,” analyzes product details, customer reviews and information from across the web to allow customers to simply hear key information.
“It’s like having helpful friends discuss potential purchases to make your shopping easier, even if you’re multitasking or on the go,” wrote Rajiv Mehta, vice president of Search and Conversational Shopping at Amazon, in a blog post about the release on Wednesday.
In the Amazon shopping app, a “Hear the highlights” button shows up on a product details page. Customers click the button to initiate the audio experience.
The feature uses large language models to generate scripts, according to Amazon, translating content from Amazon and elsewhere on the web into short audio clips.
The initiative is in line with other AI-powered shopping tools released by Amazon, including the shopping assistant Rufus; the product research tool Shopping Guides; the Interests tool that continuously monitors new products in Amazon’s store; and others.
Mehta said the new audio summaries are currently available on select products to a subset of U.S. customers, with plans to roll out the feature on more product detail pages and to more U.S. customers in the coming months.
Read the full article here
