Amazon is adding enhanced camera-shopping capabilities to its app with the release of “Lens Live,” a new feature that builds on its Amazon Lens experience.
Using a mobile device camera while in the Amazon app, shoppers can tap an item in the camera view to focus in on a specific product. The technology instantly finds real-time matches and or suggestions for similar items on Amazon. The feature also includes product information and answers to common questions generated by Rufus, Amazon’s AI shopping assistant.
In Lens Live, shoppers can view multiple items in a swipeable carousel, add items to their cart or save them to wish lists without leaving the camera view.
The feature builds off Amazon’s previous release of Amazon Lens, which allowed shoppers to find items based off photos in their camera roll, among other capabilities.
Lens Live is powered by a computer vision object-detection model running on-device to identify products in real time as customers pan their cameras across scenes or focus on specific items, according to a blog post by Trishul Chilimbi, Amazon’s VP of Stores Foundational AI.
“Lens Live uses a deep-learning visual embedding model to match the customer’s view against billions of Amazon products, retrieving exact or highly similar items,” Chilimbi said.
The feature is currently available for select U.S. customers in the Amazon Shopping app on iOS and will roll out to all U.S. customers in the coming months, according to Amazon.
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