It may not be the easiest opportunity for Apple to embrace culturally and would to some extent signify how far behind Apple has fallen in some respects, but it will be a smart way to maintain hardware and software relevance and provide unique services to its customers. Working with others, Apple may be able to deliver a best-in-class AI you can safely use, privately and securely, without the data leaks. That’s an answer to a question that has slowed AI adoption.
While you have to be very wary when any Big Tech firm promises privacy (as Siri once showed us), and don’t want to find out subsequently that all of this was no more than a velvet glove treatment to gently usher us into a ghastly automated dystopia, there is a need for private AI. Educators, health services, and businesspeople particularly need it, and by working in a positive and constructive way with third-party AI developers, Apple may now have a strategically functional way in which to deliver it.
We shall see.
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