Apple’s many AI setbacks are now forcing the company to look at Anthropic and OpenAI for help powering its Siri voice assistant technology, according to a Bloomberg report.
The company has been building out its own AI technology called Apple Intelligence that it intends to use in Siri, but has also reached out to companies to develop alternatives that could be used instead.
Apple previously centered its AI-powered Siri around its home-grown technology. But over the past year or so it has faced a variety of leadership and technological challenges developing Apple Intelligence, which is based on in-house foundation models.
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