Apple has since changed Siri’s leadership teams, bringing in its very best engineers to rescue efforts to make Siri smart again. This important work has also seen some senior leaders shunted aside, or even quietly demoted, enabling new teams a fresh start at cleaning up the problems left behind.
Within this last-ditch rescue attempt, Apple has adopted a “by any means necessary” approach to improving Siri. That approach includes using third-party solutions where it makes sense, rather than continuing to plow dev ground that hasn’t born fruit yet. This is likely what the reported partnership with Anthropic represents, suggesting Swift Assist will be either a more limited-than-intended suite of tools or rely on some kind of integration with third-party software such as Claude.
Of course, until the rumors emerge via the usual outlets, the actual deployment model remains a matter for conjecture. That may also be true inside Apple, given that the go-to-market strategy still seems undecided based on the Bloomberg story.
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