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Tech Journal Now > AI > Apple’s enterprise partners evolve their channel approach – Computerworld
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Apple’s enterprise partners evolve their channel approach – Computerworld

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Last updated: February 20, 2026 2:09 pm
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Supporting these deployments requires its own ecosystem. Resellers are the bedrock of enterprise tech, and they represent the next frontier as Apple and its partners work to consolidate the platform’s growing gains in the enterprise markets. That’s the context in which an otherwise easy-to-miss Jamf press release speaks volumes. 

The statement tells us about a newly-inked strategic partnership between Jamf and Prianto, a European enterprise software distribution company. The arrangement means Prianto provides resellers with sales support, administrative services, technical pre-sales assistance, and professional services to help them deploy Jamf solutions. 

Essentially, it empowers a cavalry of specialized resellers to offer up Macs, iPhones, iPads and Jamf MDM solutions to their audiences. These are small resellers who might otherwise lack the specific Apple expertise their clients need as Apple device support becomes increasingly prevalent in business environments.

Read the full article here

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