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Tech Journal Now > AI > Apple’s price hikes are a warning to IT
AI

Apple’s price hikes are a warning to IT

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Last updated: August 11, 2026 5:11 pm
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No one will be spared

This is a global challenge affecting businesses and consumers everywhere in real time. What’s important about these price hikes is their unpredictability; in most cases, business leaders will not have known the increases were coming, which means existing, pre-determined purchasing budgets do not reflect this new reality.

“The IT landscape faces a seismic shift, and its epicenter is memory,” according to Insight. “The market dynamics have fundamentally changed.” In other words, this challenge is long-term, structural, and here to stay.

As a result, every device that contains memory or a processor will get more expensive; this is already particularly visible in networking equipment, the cost of which climbed up to seven-fold in some cases this year. Games consoles, smart TVs and streaming boxes — including Apple TV — have not been spared.

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