The tools can be integrated into products from Salesforce and ServiceNow, both of which focus heavily on specific sectors that include sales and IT management, while Asana brings in a crossover appeal across processes. “We find that our customers are using Asana for the initiatives that require cross-functional coordination,” Chin said.
Companies of all sizes and verticals are looking at using generative AI (genAI) and agentic AI not just to be more productive, but to redefine work, said Wayne Kurtzman, research vice president for social, communities and collaboration at IDC.
He cited an IDC study that found when it comes to IT’s top 3 priorities, 46% of global companies want to create a developer and general workforce that uses AI assistants, advisors, and agents to boost business success. More than 92% of companies are already using some form of AI in their daily work, according to the IDC Annual Collaboration Study 2024 that looked at the US and Western Europe markets.
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