“Some customers use customized agents. You train them like an employee: ‘Here are your rules.’ Instead of typing long prompts, you pick that agent and say, ‘You’re my agent responsible for reviewing marketing copy.’ You give an agent instructions, then address it as if you had an expert assistant who knows what you want.”
How do you approach deep research when others already offer similar services? “It’s very different doing deep research on the open internet versus your data. On the open internet, everything’s public. But it would be a disaster if you allowed deep research on data users don’t have access to: employee information, confidential material, financial reports, M&A deals.
“When we talk about deep research, we mean on your data, so AI can use the same techniques. It can iterate, think, make plans, and create comprehensive reports like hiring a consultant, but on data you have, not public data.
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