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Tech Journal Now > AI > Building a hype-free AI culture – Computerworld
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Building a hype-free AI culture – Computerworld

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Last updated: December 9, 2025 1:11 pm
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AI is dominating news headlines, business discourse, and boardroom presentations. But for IT leaders at Data Intensity, a managed services provider specializing in Oracle solutions, the goal is to let some of the air out of the AI hype balloon in favor of a more pragmatic approach.

Data Intensity certainly recognizes AI’s potential, and executives are on board with using the technology to advance the needs of the company’s customers. But for its internal initiatives, Data Intensity is content with testing and deploying AI abilities only when a legitimate use case presents itself, says Clint Harder, co-CEO of the firm. Data Intensity earned the No. 7 small company spot on the 2026 Best Places to Work in IT list.

Data Intensity’s measured approach to AI stems from an IT culture built around accountability, transparency, and being direct, according to Harder. He believes strongly that IT professionals should have a safe, simple environment in which to pursue their career, especially against the backdrop of accelerating complexity and anxiety about the high-stakes, but largely unknown, impact of AI on the future of work.

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