Another year, another deluge of business slideshow presentations throwing around phrases like “brand power” and “human capital.” This recent integrated report from Capcom is one to make note of, though, if you fancy yourself a fan of the venerable studio—or at least a fan of Mega Man, Devil May Cry, or Ace Attorney. (Sorry, Demon’s Crest guy. You’ll have your day.)
Much of the report is spent on financial talk: Capcom boasts it’s “achieved 12 consecutive years of increased operating profit” and “four decades of steady growth toward our goal of making the most entertaining games in the world.” Still, it’s determined a “need” to broaden its output, and has identified the three series I mentioned as high value and worth leveraging with new titles.
Specifically, the report includes a statement from Capcom COO Haruhiro Tsujimoto, as spotted by Mega Man news site Rockman Corner: “Capcom owns a wealth of globally popular brands, such as Mega Man, Devil May Cry, and Ace Attorney. We aim to expand our user base and improve our performance through new releases, remakes, and ports of titles in these series to new hardware. By enhancing brand power and cultivating loyal fan bases, we will grow these into core IPs.” Example core IPs Tsujimoto gave were Monster Hunter, Resident Evil, and Street Fighter—the developer’s biggest games by far.
Read the full article here
