“If innovation is part of your strategy, put real structure behind it, from how you test new ideas to how you scale what works,” said Kande. “Don’t do it alone: Partnerships and new forms of collaboration can speed up what you are able to bring to market.”
Issues with trust, concerns around cybersecurity
Trust is a cornerstone of business, but it can be increasingly difficult to come by due to a multitude of factors. Two-thirds (66%) of CEOs surveyed by PwC dealt with trust concerns in the last year around topics such as data use and privacy (38%), transparency (38%), and responsible AI and AI safety (37%).
At the same time, CEOs have become increasingly concerned about a range of near-term threats, notably technology disruption and cyber risk. About one third (31%) see their company as highly or extremely exposed to significant financial loss from cybersecurity threats. This is up 10% from just two years ago. As a result, about eight in 10 say they plan to improve their enterprise’s cybersecurity practices.
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