The high-profile campaign comes amid escalating tensions in global technology markets, with the European Commission recently intensifying scrutiny of US cloud providers’ market practices and ahead of upcoming EU-US discussions on trans-Atlantic data governance frameworks.
“We are calling for European solutions — built by European companies, run on European data, and accountable to European citizens,” Rogaczewski stated, directly challenging the market dominance of American tech giants including Microsoft, Google, and Amazon Web Services, which collectively control a significant majority of Europe’s cloud infrastructure market according to industry reports.
Europe’s strategic pivot in digital policy
The remarks come amid a concerted push by European governments and institutions to localize control over key digital systems. Recent EU policies — the Digital Services Act, the Digital Markets Act, and the AI Act — are part of an evolving legal framework to strengthen regional oversight of platforms, algorithms, and cloud-based services.
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