Now a private company, Jamf opened its big annual event for Apple enterprise management teams, JNUC, by taking big steps to exploit artificial intelligence in the management of Apple fleets. During her keynote speech at the Kansas City event, CEO Beth Tschida shared some of the details of the platform-scale overhaul the company has set in motion.
“IT teams are managing more endpoints and more complexity than ever,” she said. “We want Jamf to handle more of that routine work automatically… because AI runs better on Apple, and Apple runs better on Jamf.”
Tschida — and Jamf — have been consistent on the value of AI to IT, which played a major focus at last year’s JNUC also. When I spoke with her, she was resolute on the need for IT to engage with the tech, telling me, “AI is happening whether organizations know it or not. That’s the problem. You can try to block it, but that’s very hard to do well. It’s far better to build visibility and governance around it.”
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