Google has introduced several new tools and standards to help retailers with AI-driven commerce, where digital agents handle purchases for users.
The biggest news is the Universal Commerce Protocol (UCP). An open standard that enables different AI agents, payment systems, and stores to collaborate through a common language.
The protocol has been developed in collaboration with players such as Shopify, Etsy, Walmart, and Target, and is supported by over 20 other companies, including Mastercard, Visa, and Zalando.
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