Other factors, including security and compliance, will play a role in PC purchases and adoption of models, he said. In particular, the idea of leaky AI models isn’t attractive to enterprises. “There is some risk…, especially if workers individually download things to their machine.”
Having better AI performance on laptops alone won’t guarantee sales, said Ranjit Atwal, research director at Gartner. “The development of the small language models and how efficiently they run on ‘more’ TOPS will be the key,” Atwal said.
In the end, the PC should be seen just one more front for the ongoing AI battle between Google and Microsoft, Atwal said. “I think Copilot vs. Gemini is the battle — one is enterprise and the other consumer,” Atwal said.
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