A double-edged sword?
While Google’s deeper AI integration promises major productivity gains, it also brings new challenges. As the company embeds AI more tightly across its platforms, enterprise IT leaders would weigh the benefits against potential risks related to control, compliance, and security.
“Google’s deep integration approach offers clear advantages, including centralized policy enforcement, unified audit trails, and streamlined identity management,” Ram said. “However, it also raises important concerns around data sovereignty, model training boundaries, and zero-trust security.”
To win over enterprises, Ram noted, Google will need to go beyond technical performance and prioritize transparency, non-retention of proprietary data, and robust governance frameworks. In the long run, its success in the enterprise space may hinge as much on trust and regulatory alignment as on innovation itself.
Read the full article here
