Grand Theft Auto 6 ‘launch marketing’ will begin this summer as the November release date remains on track

I thought perhaps Grand Theft Auto 6 might be delayed in today’s Take-Two Interactive financial report (and I was not alone on that), but it did not happen: The game remains on track for release on consoles on November 19, and Take-Two said in today’s announcement that proper marketing for the game will begin this summer.

Grand Theft Auto 6 was made official in 2022, and it’s been slim pickings in the years since: Two promotional trailers, a superficial infodump on the cast and setting, and not much else. By all appearances GTA 6 looks very much like a Grand Theft Auto game (and what else would you expect?) but even knowing what’s coming in the broad strokes, the fans want details.