What Apple gets wrong
It is interesting, given all that it gets right, the extent to which critics like to focus on what Apple gets wrong. Some of the most common criticisms could translate into easy wins for Apple: Yes, I think it should provide more in-depth granular information to assist enterprise IT deployments, but I would also argue that its free certification courses remain the best possible way to find the answers you need to begin managing larger or newer Apple deployments. Those courses are free, well-constructed and give you a thorough grounding for this work. Though I would really like Apple to give Configurator the power to register multiple devices at once – and a little more automation would come in useful to a lot of admins, particularly in the education sector.
But what’s super-interesting about so many of the criticisms made around Apple in the enterprise is that they tend toward being smaller, more granular problems that the company could conceivably resolve once it stops pouring all of its R&D resources into AI development.
And that’s my point, really — to quietly point out that the nature of the criticisms Apple’s current enterprise solutions receive actually reflect how successfully it has penetrated the sector. It is now being asked to solve really complex questions that reflect the myriad complexities of enterprise IT requirements. It won’t solve all of them overnight, but its progress in the sector since earlier this century suggests it will probably get around to resolving many of them, one challenge at a time.
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