Ensuring the Mac remains a chosen development tool makes it more likely the products of that labor will work on the platform in the future. Apple is smart to continue to invest in its platforms to ensure they continue to be the best system for AI development, especially because the future of artificial intelligence isn’t yet written and far from certain.
When smart isn’t so smart
In a widely-discussed, statistics-driven report published just before WWDC began, Apple clarified some of the shortcomings of generative AI (genAI) in the current innovation cycle, showing the intelligent machines are still not as smart as they are so often portrayed. What this means is that even the most sophisticated genAI systems you might use are not yet as smart as they’re made out to be.
What do you do with a technology that has so many unwritten futures to it? I guess you enter the story line, which Apple achieved at WWDC. Being part of the development narrative may not be the same as being the company that owns a ChatGPT, Anthropic, or Gemini, but it does mean you sit in the same room. Being in the same room matters to AI developers, as professionals in the field really like to speak together, which goes with the territory when working at the cutting-edge of human endeavor. To an extent, it implies that developers at WWDC might all be hoping for more from Apple Intelligence but could well be working on its competitors. On a Mac.
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