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Tech Journal Now > AI > Is MacBook Neo the Mac’s iPhone moment? – Computerworld
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Is MacBook Neo the Mac’s iPhone moment? – Computerworld

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Last updated: March 20, 2026 6:54 pm
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Cook wasn’t specifically referring to the MacBook Neo in his post, but it’s not terribly hard to figure that out. At its price, it’s reasonable to think the strongest sales by unit will be for the most affordable device.

Are people interested in the Mac?

That’s assuming there is enough interest in the new Macs, which Cook suggests. Does this stand up to scrutiny? Anecdotally, these new Macs have sparked high levels of curiosity among potential customers who have never owned an Apple notebook before, as I’ve already had non-tech people asking me about them.  

People know what I do, so it’s significant when they ask about hardware like this, as it usually reflects an Apple product breaking into mainstream thought. This is the kind of curiosity you saw with the iMac and the iPad, albeit` at a smaller scale. 

Read the full article here

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