Where is AI booming?
That deep-dive report offers plenty of good news for AI boosters. It found that AI spending in 2025 was $13.8 billion — more than six times the $2.3 billion spent on it in 2023. The report calls that “a clear signal that enterprises are shifting from experimentation to execution, embedding AI at the core of their business strategies…. [Seventy-two percent] of decision-makers anticipate broader adoption of generative AI tools in the near future.”
It’s not just the amount of money, but how it was spent that shows genAI is starting to boom, the report claims. The boom was led by chatbots like Microsoft’s Copilot and OpenAI’s ChatGPT, the brains behind Copilot. Now, though, the report says AI in enterprises is “increasingly distributed across departmental solutions in coding, sales, customer support, HR, and verticals from healthcare and legal to the creator economy.”
Equally important: enterprises have dramatically shifted the way they develop and deploy AI. Rather than build their own tools internally, they’re buying them from AI companies. In 2024, the report says 53%of AI solutions were bought rather than built internally, a number that jumped to 76% in 2025. The report notes “ready-made AI solutions are reaching production more quickly and demonstrating immediate value,” unlike internal solutions that take more time and don’t necessarily pay off.
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