- Manage brand name, logo, and key details consistently across Maps, Wallet, and other Apple features and services.
- Customize their Map entry with Rich Place Card, offering images, information and other useful details. These will then appear across Maps, Safari, Spotlight and so on.
- Highlight deals, special offers, new products, or seasonal items on place cards in Maps. Add custom actions like order or reserve to direct customers to a preferred website or app.
- Utilize a series of analytical tools to get business insight into their performance on Maps.
When Apple Business is available in April, businesses will need to first claim their location on Maps before they are able to use Apple’s fully automated ads creation tools.
Current Apple Ads advertisers and agencies will be able to book ads through their existing portal, which will gain additional options for their campaigns. Ads on Apple Maps will be available to businesses starting this summer in the US and Canada. For more information, visit ads.apple.com/maps.
The privacy thing
While it remains unclear why, or if, anyone really needs ads across their online experience, Apple likely feels the need to create a new income stream as it faces the inevitable end of any search-generated income it may have received from Google. It’s also true that highly localized and contextualized advertising for stores and services has become popular, particularly for business users seeking to connect with local customers.
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