Enterprise buyers are now negotiating with vendors in a fast-changing market. “They’re trying to work out what is a good price at this moment,” said Atwal. “Vendors aren’t guaranteeing prices for long now, they’re saying this is the price and it’s available for two or three weeks.”
Budget contraints mean that some PC purchases will be offset, said Atwal. For businesses that moved to Windows 11 on existing devices last year, that could be problematic. “That then causes issues as…Microsoft will no doubt be bringing new Windows 11 capabilities, and you may not have the hardware capabilities [to] run some of that.”
Businesses will continue to invest in AI PCs, said Atwal, but at a slower rate, and are likely to purchase devices with reduced memory.
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