Then there are the company’s virtual reality efforts, including Horizon Workrooms, a collaboration app used with Quest headsets. It was offered for five years before being retired in February 2026.
Different positioning
But the company is positioning Meta Enterprise Platform differently; it will play on strengths that “few other companies have” and leverage its experience connecting millions of businesses and customers, Zuckerberg said, touting the company’s “advanced models, leading agents, large-scale infrastructure, and years of working closely with many businesses.”
However, noted Info-Tech’s Sandhu, Meta’s key advantage is not its technology; rivals such as Microsoft, Google, Amazon, and Salesforce also offer capable models and agents. Its differentiator is that it owns the platforms where users familiarize themselves with brands, interact with businesses, and make purchases. Meta can therefore link advertising, customer discovery, messaging, service, and commerce through AI agents running across WhatsApp, Instagram, and Messenger.
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