JobLeads analyzed data from the Online Labour Observatory and the World Bank Group to reveal the countries dominating online gig work. The United States is leading in the number of online freelancers, with 28% of the global online freelance market. Software and tech roles dominate in the US, representing 36.4% of freelancers, followed by creative/multimedia (21.1%) and clerical/data entry jobs (18.2%).
Emily Rose McRae, a senior director analyst at Gartner Research, said a new normal has emerged within organizations where employees working side gigs isn’t necessarily considered a problem. Prior to the pandemic in 2020, employers were much more sensitive to employees performing work for secondary companies.
The real issue isn’t fraud — it’s poor performance, McRae said. If someone isn’t meeting expectations and it goes unnoticed, that’s a failure of management, not the fact that they have two jobs.
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