PoC purgatory common
Enterprises, said Gogia, “are no longer content with wide but shallow capability. They want depth. Real outputs. Structured thinking. Work that they can plug into core processes. Our CIO Pulse 2025 shows this shift in action, with 68% of global decision-makers seeing AI as a co-worker rather than a cost-cutter.”
“What OpenAI is doing is meeting that expectation head-on by learning from those who’ve done the work at scale,” he pointed out. “The aim isn’t to mimic language, but to internalize practice. And for enterprise buyers, that matters. What’s being offered now is not an AI that chats, but one that contributes.”
Forrester VP Principal Analyst Craig Le Clair, whose coverage areas include AI, automation, and the future of work, said, “too many AI agent implementations today are struggling to return investment. The problem stems from poor integration of agent models with business workflows. Forrester estimates that 60% of enterprises fall into a PoC [proof of concept] purgatory, with only 15% of firms generating positive and material impact.”
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