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Tech Journal Now > News > Pay-i rebrands as Ascerta and raises $18M to help enterprises track AI business value – GeekWire
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Pay-i rebrands as Ascerta and raises $18M to help enterprises track AI business value – GeekWire

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Last updated: September 30, 2026 1:44 pm
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by Kurt Schlosser on Sep 30, 2026 at 5:00 amSeptember 29, 2026 at 7:50 am

Ascerta co-founders, from left: CTO Doron Holan, CEO David Tepper, and COO Erik Winters. (Ascerta Photos)

Bellevue, Wash.-based startup Pay-i is rebranding as Ascerta and raising $18 million in new funding to expand its platform beyond AI cost tracking into measuring overall business ROI.

The Series A round was led by Dell Technologies Capital, with participation from Hitachi Ventures, BGV, Wipro Ventures, and existing backers. The fresh capital brings total funding to $22.9 million for the startup, which launched in May 2025 with a $4.9 million seed round.

Ascerta was founded in 2024 by...

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