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Tech Journal Now > AI > Productivity software firms pivot to genAI by leaning on legacy strengths – Computerworld
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Productivity software firms pivot to genAI by leaning on legacy strengths – Computerworld

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Last updated: August 20, 2025 7:15 pm
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“The benefit of those transitions is that you develop a lot of muscle memory for how to be able to change and adapt as the world changes and adapts around you,” Hanif said. He characterized genAI technology as delivering added context and speed — the “right message, right time, right context.” 

Taking a different tack, Slack, which is part of Salesforce, converted its popular communications and messaging platform into what Chief Product officer Rob Seaman called a “work operating system.”

The company looked for problems AI could solve within the Slack interface and is acting on what it found, Seaman said. For example, digital labor tools inside Slack can orchestrate communication and processes and newer features offer enterprise search, summaries, meeting notes, and translations.

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