The Seahawks are going back to the Super Bowl. Seattle-based Redfin is going for the first time.
The 20-year-old real estate company, under new parent Rocket Companies, released a teaser video on Tuesday for a Super Bowl ad that will feature Lady Gaga performing the Mister Rogers classic “Won’t You Be My Neighbor?”
The reimagined theme song from the beloved American television series “Mister Rogers’ Neighborhood” will be part of a 60-second commercial debuting during the NFL’s big game on Feb. 8.
It’s part of a campaign “centered on home, community and connection,” according to Rocket, the Detroit-based fintech platform that completed its $1.75 billion acquisition of Redfin last July. “Told through a poignant human story and elevated by music as a shared emotional language, the work invites reflection on how people show up for one another where they live and the transformative power of being a caring neighbor.”
The video above serves as a behind-the-scenes look at Lady Gaga wrapping her head and voice around the song by Fred Rogers while recording at Shangri-La Studios in Malibu, Calif. The 14-time Grammy winner is up for seven more awards at the 2026 musical showcase on Sunday.
During last year’s Super Bowl, Rocket’s “Own the Dream” campaign featured John Denver’s “Take Me Home, Country Roads.” The song transitioned beyond the television screen to an in-stadium singalong with fans at the game.
Redfin launched in 2004 and went public in 2017 in a deal that valued the company at $1.73 billion.
The Seattle Seahawks will face the New England Patriots in Super Bowl LX at Levi’s Stadium in Santa Clara, Calif.
Related:
- Redfin CEO Glenn Kelman departs after leading Seattle real estate giant for 20 years
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