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Tech Journal Now > News > Salesforce lays off 93 employees in Washington state as Benioff touts AI-driven efficiencies
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Salesforce lays off 93 employees in Washington state as Benioff touts AI-driven efficiencies

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Last updated: September 4, 2025 4:23 am
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Salesforce CEO Marc Benioff. (GeekWire File Photo / Kevin Lisota)

Salesforce is laying off 93 workers in Washington, according to a notification filed Wednesday with the state’s Employment Security Department. 

The San Francisco-based company has offices in Seattle and Bellevue. A Salesforce spokesperson did not provide details about which roles were impacted.

“We continuously assess our structure and rebalance as needed to best serve our customers and fuel growth areas,” a spokesperson said by email.  

Salesforce has more than 3,000 employees in the Seattle area, according to LinkedIn data. The company provides cloud-based software that includes customer relationship management tools.

In 2019, Salesforce acquired Seattle-based Tableau for $15.7 billion. It has significantly reduced Tableau’s footprint in the city, exiting office space in the Fremont neighborhood. The company laid off roughly 10% of its workforce in the region in January 2023. 

In an interview on The Logan Bartlett Show podcast last week, Salesforce CEO Marc Benioff said the company had cut 4,000 of its customer support roles from a previous headcount of 9,000 thanks to new efficiencies gained through AI. 

It’s not clear if the layoffs in Seattle and Bellevue are related to the customer support cutbacks.

Earlier this summer, Benioff announced that up to half of the company’s work is now being done with AI tools. 

Benioff this year has also taken shots at Microsoft, the company’s Seattle-area rival, criticizing the artificial intelligence initiatives offered by the competition while rolling out its own Agentforce platform.

Salesforce reported revenue growth of 10%, to $10.2 billion, in its fiscal second quarter earnings released Wednesday. The company’s stock fell 5% in after-hours trading on weak revenue guidance.

Other tech companies including Oracle, Rec Room, F5, Microsoft, and T-Mobile have laid off staff this summer in the Seattle region.

Read the full article here

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