It’s not enough anymore for NFL teams to simply release a schedule of who they’ll be playing in the upcoming season — the hype has been turned way up, and schedule release video production is a serious social media affair in 2025.
The Seattle Seahawks are among the teams getting in on the fun, with a schedule “unboxing” video that plays off vintage toy action figure commercials.
Current Seahawks star cornerback Devon Witherspoon is the star of the video, but he’s joined by “an all-pro squad of action-packed legends,” including Seahawks greats Steve Largent, Walter Jones, Kam Chancellor and Marshawn Lynch. The action figures take on a variety of inferior figures from teams on the Hawks’ schedule.
Our favorite moment may be a nod to the restrooms at Seattle’s old stadium, complete with disclaimer: “Not responsible for nightmares caused by Kingdome bathroom.”
Watch the video below, and keep scrolling for more NFL team’s efforts:
The Los Angeles Chargers appear to be the runaway winners again this year. The team got permission from Microsoft, publisher of “Minecraft,” for a nearly 5-minute-long nod to that video game.
The Indianapolis Colts went the same direction, but had to delete their video and issue a statement about why, after failing to secure proper rights with Microsoft and making a joke about Miami Dolphins receiver Tyreek Hill that didn’t go over too well. Although, he thought it was funny.
Sticking with the video game theme, the Atlanta Falcons went for a “Mario Kart” treatment.
And the San Francisco 49ers went old school with an “Oregon Trail”-style video called “Golden Trail.” When the lead character, Sourdough Sam, encounters the Seahawks on his journey, he has to choose between popular Seattle cliches to get past the opponent. It works when he chooses “toss a fish.”
The Buffalo Bills skipped the video games and toys, but stayed especially relevant for our tech times with a schedule release video that taps into AI in a clever way.
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