Sales teams should spend more time closing deals — and less time entering data.
That’s the pitch from Clarify, a Seattle startup founded last year that just raised $15 million to grow its AI-powered CRM software platform designed to automate busy work.
Instead of relying on sales reps to manually log interactions, Clarify connects to email, calendar, and call data, and uses AI to summarize meetings, suggest field updates, track pipelines, and prep for customer calls.
Clarify faces stiff competition from giants such as Salesforce and Hubspot, as well as newer CRM startups. Other Seattle startups such as Highspot and Outreach also tackle sales automation and enablement.
But CEO Patrick Thompson said many platforms “bolt on” on AI features, while Clarify was built with AI at the core.
“We’ve spent a lot of time rethinking what the core workflows look like from the ground up with ambient AI,” he said.
Clarify is initially targeting early stage startups and venture investors.
“Most of the people coming to us are choosing to go with something that’s a little bit more modern, easy to use, and effectively AI-native,” Thompson said.
The company has onboarded hundreds of teams into a pilot program since launching last year and recently opened up its platform publicly. It did not disclose revenue metrics.
“The active usage numbers are doing very, very well,” Thompson said.
Thompson previously co-founded Iteratively, a data tooling startup acquired by Amplitude in 2021. He said the lessons from that company helped inform Clarify’s product approach.
Thompson co-founded Clarify alongside Ondrej Hrebicek, former CTO of Iteratively, and Austin Hay, a former Iteratively customer.
“We really want to build a generational company,” Thompson said. “We have all the makings of that already. We have a great team and great investors, and we’re building a great product.”
USVP and Gradient led the Series A round, with participation from Madrona, Recall, Ascend, Essence, New Normal Fund, and Fika.
Tim Porter, managing director at Madrona, said Clarify is “at the vanguard of the autonomous GTM movement.”
Clarify has raised $22 million to date and employs 24 people.
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