Adora, a new Seattle-based marketing technology startup co-founded by former Pinterest executive Marco Matos and serial entrepreneur Kabir Shahani, emerged from stealth with a platform designed to help enterprise brands create and measure marketing content faster and more intelligently using AI.
Founded in 2023, Adora says it has already helped early customers such as Alaska Airlines, Brooks Running, and Servco improve their return on ad spend, cut acquisition costs, and accelerate content creation.
“We think of ourselves as the internal platform that allows an enterprise brand to really go out to market with speed,” Matos told GeekWire.
The company’s AI-powered platform is aimed at large enterprise marketing teams that need to coordinate across creative, operations, and performance functions while responding to fast-moving trends.
“We are serving large enterprise customers that have a ton of complexity inside their organizations,” Matos said.
Adora’s software is trained on each client’s creative assets, product catalog, brand guidelines, and first-party data to learn a company’s “brand DNA.” The system then generates on-brand ad variations for channels such as Meta, Google, and Pinterest. Teams review and approve the content before launch, and Adora’s analytics layer measures performance to identify which visuals or messages drive conversions.
“The goal is to provide more variations, more personalized content — and then deliver that content in a cross-channel optimization way to figure out which channels perform the best for you at a particular seasonal moment,” Matos said.
Rather than relying on a single AI model, Adora has built a proprietary “routing system” that dynamically leverages different large language and generative models depending on the task.
“We think that AI is the next step function in how marketers go to market,” he said, noting that AI can boost speed, learning, and iteration.
Adora joins a growing field of marketing tech companies harnessing AI — from industry giants like Adobe and Salesforce to startups such as Typeface, Jasper, and others.
Adora raised seed funding from Village Global, a San Francisco-based early stage venture firm chaired by Reid Hoffman. It did not disclose exact funding to date or provide details on revenue metrics.
The company has around 20 employees, according to LinkedIn.
Matos spent four years at Pinterest, where he led the company’s Seattle office and helped build advertising products. He also worked in product roles at Facebook and Google.
Shahani previously served as CEO of Seattle-based marketing tech startup Amperity, which helps companies manage first-party customer data. He co-founded Amperity and earlier launched Appature, a marketing automation startup acquired in 2013.
Shahani, who abruptly left Amperity in 2023, is now based in New York City and leads Amp It Up Ventures, which supports software businesses. He’s also chairman at Avante, a Seattle startup focused on employee benefits.
“CMO’s and performance marketers will be unleashed to create exponential value like never before,” Shahani wrote in a LinkedIn post about Adora.
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