According to a new report by research firm IDC, global sales of smartphones will increase by 1% in 2025 compared to last year, to a total of 1.24 billion units.
This increase is taking place despite the global economic turmoil, thanks to unexpectedly high demand in the US, the Middle East, and Africa. Apple is doing the best, and is expected to sell 3.9% more iPhones this year compared to last year.
Furthermore, IDC expects 370 million AI-enabled mobile phones to be sold this year, accounting for 30% of total sales in the segment. In four years, that share is expected to rise to 70%, IDC notes in the report.
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