With that in mind, it’s likely the performance of Apple’s services arm will be closely watched in the months ahead, particularly as the US government shutdown impacts millions.
There is a historical comparison to be made: Just as Apple’s retail store closures became a barometer for disease outbreaks during Covid, sudden reversals in its subscription revenue couldreveal where economic pressure is being most felt in future.
None of the dark clouds can tarnish the achievement, of course. In less than a decade, Apple’s leadership has created a $100 billion revenue stream effectively from scratch, delivering major benefit to the company and its shareholders while giving the rest of us Slow Horses, Foundation, and Black Bird. Most of us continue to look forward to Siri’s second season, too.
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