Many employees would rather view short videos that summarize a document or meeting, analysts said. As a result, employees themselves are becoming digital creators using new AI-driven video generation and editing tools.
Software from companies like Atlassian, Google, and Synthesia can dynamically create videos for use in presentations, to bolster communications with employees, or to train workers. The tools can create avatars, generate quick scripts, and draw insights using internal AI systems and can sometimes be better than email for sharing quick insights on collaborative projects. (Atlassian just last week introduced new creation tools in its own Loom software that include AI-powered script editing to make videos look better; the new feature doesn’t require re-recording a video.)
In part, the rising use of these video-creation tools is “a reaction to over-meeting,” said Will McKeon-White, senior analyst for infrastructure and operations at Forrester Research. Many employees feel meetings are a waste of time and hinder productivity. As an alternative, they can record short contextual snippets in Loom for use in workflow documents or to send to colleagues — allowing them to get up to speed on projects at their own pace.
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