AI automation giant UiPath announced Monday that it hired Seattle-based marketing vet Michael Atalla as its new chief marketing officer and separately confirmed it is moving its Bellevue, Wash., offices to the city’s Lincoln Square development in September.
Atalla is joining UiPath from Seattle-based application and delivery company F5, where he worked for nearly four years and resigned from the role of senior vice president and head of worldwide marketing.
Atalla’s career includes nearly 14 years at Microsoft, ending in 2016 as a director with the Office 365 group. Atalla also co-founded The MJJM Group, which advised early-stage clients on product growth and investment efforts.
“Michael [Atalla] brings deep product marketing expertise and technical credibility, making him the ideal leader to help us transform customer outcomes and drive the agentic category leadership that will define our future,” said Daniel Dines, UiPath founder and CEO, in a statement.
New York-based UiPath first opened a Bellevue office in the Plaza Center in 2018.
The company’s new Lincoln Square office will operate as its product and engineering hub, spanning two floors and 44,735 square feet. The space will be home to 210 employees, including Atalla and other senior executives: Chief Product Officer Graham Sheldon; Chief Technology Officer Raghu Malpani and Chief Information Security Officer Scott Roberts. UiPath has 4,900 workers worldwide.
The company, which went public in 2021, uses AI to automate digital tasks such as data entry, file management and system integration.
“The new location gives these leaders and their teams greater space and amenities to continue to build and innovate our platform for agentic automation, delivering high-impact solutions for our customers that transform complex business processes and improve outcomes,” said spokesperson Christian Potts, via email.
The Lincoln Square complex includes a 28-story office building that was once primarily occupied by Microsoft. The tech giant has since downsized to two floors that include LinkedIn employees, the Puget Sound Business Journal previously reported. Other tech-focused tenants are Lumen and ByteDance, according to the Kemper Development Company. The downtown site also includes retail businesses, restaurants, hotels and residential units.
UiPath’s expansion comes as multiple Seattle-area companies tackle the challenge of teaching machines to perform repetitive computer operations. That includes Vercept, a startup launched by former Allen Institute for AI research leaders, and Caddi, which emerged from the AI2 Incubator. Both companies are developing agentic AI software that observes users performing basic tasks and automates those workflows.
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