The UK government wants businesses to stop thinking of AI adoption as a tech challenge and start treating it as a people problem. In its latest push for adopting responsible generative AI, it has introduced a voluntary framework urging enterprises to look beyond code and focus on culture, behavior, and day-to-day human decisions.
At the core of this approach are two practical tools — “The People Factor” and “Mitigating Hidden AI Risks”— that are designed to help organizations tackle issues often buried under the hype — overconfidence in automation, eroded human judgment, and silent resistance from users. These risks, the government said, are just as dangerous as biased models or hallucinating chatbots.
Structured around an Adopt, Sustain, Optimize(ASO) model, the guidance shifts emphasis from regulation, such as the EU’s AI Act, to readiness, internal governance, and real-world usability. It’s aimed at CIOs, digital leaders, and governance heads tasked with scaling AI without losing sight of human oversight.
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