But that focus on Siri skips the more substantial value released when using LLMs for specific tasks, such as those Writing Tools I mentioned. Yes, Siri sucks a little (but will improve) and Apple Intelligence development has been an embarrassment to the company. But that doesn’t mean everything about Apple’s AI is poor, nor does it mean it won’t get better over time.
What Apple understands is that by making those AI models accessible to developers and third-party apps, it is empowering those who can’t afford fee-based LLMs to get creative with AI. That’s quite a big deal, one that could be considered an “iPhone moment,” or at least an “App Store moment,” in its own right, and it should enable a lot of experimentation.
“We think this will ignite a whole new wave of intelligent experiences in the apps users rely on every day,” Craig Federighi, Apple senior vice president for software engineering, said at WWDC. “We can’t wait to see what developers create.”
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