The Copilot branding disaster
All launch-related hurdles aside, the name “Copilot” in and of itself feels very focus-grouped, while the name “ChatGPT” seems technical and unprofessional. If you and I were branding consultants sitting around a conference room, we’d say Copilot as a name held a big advantage.
But, in the real world, Copilot is a messy moniker. Microsoft’s Copilot for consumers, Microsoft 365 Copilot, Copilot+ PCs, and Copilot Pro subscriptions are all different products. They’re an absolute maze, and I won’t even attempt to sort it all out here because it would take too many words.
In comparison, ChatGPT is a known entity. It’s a single interface both for business and consumer use. When OpenAI offers other products, like a video generator, it names them things like “Sora.” It doesn’t re-use the ChatGPT name for many different products, as Microsoft does with Copilot.
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