For every action during Saturday’s Seattle Seahawks vs. San Francisco 49ers NFL playoff game, there will hopefully be an equal and positive reaction from fans at Lumen Field. And it will all be caught on camera.
Whether or not there’s another dramatic tip to send the Niners packing, more than 68,000 fans in the stands will be captured in their seats by a multicamera system from Momento.
Chicago-based Momento first partnered with the Seahawks in October 2023. The company also captures images during Seattle Mariners and Kraken games.
There are 16 cameras positioned around Lumen Field, snapped by an operator during big plays when fans get to their feet and show excitement. Fans can search the Seahawks/Momento website for their section, row and seat number and see and download a variety of photos.
For the Seahawks vs. Rams “Thursday Night Football” game on Dec. 18, fans could search a drop-down menu for several big plays such as “JSN in in!” and “O-M-G Shaheed!”
The Seattle Times reported that Seahawks fans have downloaded 48,000 images so far this season, according to Momento founder and CEO Austin Fletcher. Mariners fans downloaded 100,000 images during the team’s postseason run, he added.
In a post on Facebook three years ago, Fletcher likened the technology to roller coaster ride photos, but for sports fans. The company partners with teams to drive increased fan engagement and revenue opportunities by selling photo prints and commemorative physical tickets featuring captured images.
Momento expanded its NFL partner roster in 2025 with the addition of the Atlanta Falcons, Baltimore Ravens, Cincinnati Bengals, New England Patriots, and Washington Commanders.
Fans worried about privacy or how their likeness is being used give up some of those rights based on the NFL’s and Lumen Field’s terms of use agreement for ticket holders. The Times noted that Momento does honor opt-out requests for fans who don’t want their images shown.
In an appearance on FOX 13 Seattle a few weeks ago, Momento COO Todd Albright said website visitors looking for images are only allowed to enter a couple of seat locations rather than being able to search endlessly for faces in the crowd.
The Seahawks and the 49ers play in an NFC divisional round playoff game Saturday in Seattle at 5 p.m. on FOX.
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