Don’t believe the hype, as most developers are not generating the $1 million a year required before the 30% payment kicks in.
You might reflect that if there is an Apple Tax, it’s a progressive tax in which those with the broadest shoulders help support the wider developer community, which is probably why some tech billionaires don’t like it.
But I’m not here to write about taxation; I’m here to highlight the value the App Store brings. Apple diligently works to protect customers and developers against the ever-growing threat of cybercrime at a scale few other companies could hope to match. That matters in an environment dominated by ever more sophisticated attacks, including scenarios in which a developer submits a benign app for review and then modifies it once the app is online to commit financial fraud.
More than fraud prevention
It’s not just fraud Apple protects App Store customers from. It also attempts to protect privacy. Look, we know that tech firms now exist for whom privacy is a roadblock to profit; they want to take all your information for free to sell it for money, or worse. Apple stands against this and has done so for years, which is why it is under steady attack by entities that want privacy destroyed to boost their bottom line. Nation states and nation-state-adjacent attacks don’t help in the battle for your private digital life, throwing huge resources at undermining personal protections.
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