“Rather than focusing on standalone AI features, the emphasis is on building systems that can coordinate and execute work across workflows and functions,” said Bell. “Capabilities such as CX Enterprise, workflow agents and Firefly integrations point to an ambition to move from AI that supports decisions to systems that can act on them.”
Adobe kicked off its agent-related announcements ahead of the customer experience conference, unveiling its Firefly AI Assistant last week.
Using natural language prompts, the agent can autonomously carry out multi-step workflows across Adobe Creative Cloud apps such as Photoshop, Premiere, Express, and others. Aimed at both novice and expert users, Firefly AI Assistant can also guide users through tasks spanning image, video, audio, and design. A public beta is “coming soon,” according to Adobe.
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