The report, AI at Work: Strategy Matters More Than Tools, is based on a global survey of 11,749 employees in 14 markets, from industries ranging from financial services to the healthcare sector.
David Martin, global leader of people and organization work at BCG, and the report’s lead author, said via email that the number of employees lacking the required guidance is surprising, “but it also tracks with what we see in many AI transformations. Companies have moved quickly to give people tools, but many have not yet redesigned the work around those tools.”
Saved time, he added, does not automatically become value. If a frontline employee saves a few hours a week, but has no direction on whether to use that time for customer service, quality improvement, innovation, or faster execution, “that value can simply leak out of the organization”
The fix is for leaders to change the scoreboard, Martin said: “Don’t just measure AI adoption or hours saved. Decide where that time should go, measure whether it is being reinvested, and give managers clear guidance on how to help teams use it. This is where AI transformation becomes a management challenge, not just a technology rollout.”
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