The way this works is that an enterprise verified by Apple Business can bid for ad placements that will subsequently appear in search results or within suggested locations. The offer goes a little further: you can also create professional communications and online location ads using domain names, built in email, calendar and other services.
These ads are supported by other aspects of Apple Business. For example, a company can select images, special offers, contact details, and more and make this information available via its placeholder in Maps. It can then deploy highly targeted local ad dollars to attract potential customers to the listing.
These new services matter, given that Apple has over 1 billion active devices and the ads can be booked via Maps, Siri, and Spotlight. Apple is currently testing ads in Maps in the second beta of iOS 26.5.
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